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Archetypes
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Archetypes
What is the primary emotion you want your brand to evoke in your audience?
1
Multiple question
Inspiration and wonder
Empowerment and confidence
Humor and joy
Adventure and excitement
Comfort and reassurance
What is the primary value that your brand represents?
2
Multiple question
Innovation and creativity
Reliability and consistency
Adventure and independence
Helping others and making a difference
Breaking the rules and pushing boundaries
What is the primary action that you want your audience to take as a result of engaging with your brand?
3
Multiple question
Achieve their dreams
Have fun and enjoy life
Make life easier
Change the world
Explore the unknown
What is the primary way in which your brand differentiates itself from competitors?
4
Multiple question
Being a leader in its industry
Offering a wide range of products and services
Providing a sense of security and trust
Being unconventional and nonconformist
Being pure and wholesome
Which of the following words best describe your brand's tone and voice?
5
Multiple question
Playful and humorous
Strong and determined
Passionate and emotional
Wise and knowledgeable
Pure and wholesome
What is the primary benefit that your brand offers to its audience?
6
Multiple question
Helping them to achieve their goals
Making them feel good and have fun
Making their lives easier and more convenient
Changing the world for the better
What is the primary message that you want your brand to communicate to your audience?
7
Multiple question
Be innovative and creative
Be adventurous and independent
Help others and make a difference
Break the rules and push boundaries
What is the primary relationship that you want your brand to have with your audience?
8
Multiple question
Inspiring and guiding them to achieve their goals
Making them laugh and feel good
Helping them to feel secure and taken care of
Empowering them to be their best selves
What is the primary goal that you want your brand to achieve?
9
Multiple question
Changing the world for the better
Helping people achieve their dreams
Making people happy
Making life easier
Sharing truth and guidance
What is the primary image that you want your brand to project?
10
Multiple question
Being a leader in your industry
Being unconventional and nonconformist
Being pure and wholesome
Being wise and knowledgeable
How does your brand like to set new standards and provide structure?
11
Multiple question
leading and reinventing old ways of life and solving problems
By creating solutions and adding value to people’s lives
By expressing a unique and artistic vision
How does your brand like to leave a legacy and inspire emotional messages?
12
Multiple question
By overcoming obstacles and standing up for what’s right
By transforming situations and creating an unforgettable experience
By challenging the status quo and shaking up the establishment
How does your brand like to pursue connection and engage with others?
13
Multiple question
By bringing joy and making people laugh
By creating deep emotional connections and promoting intimacy
By being relatable and representing the average person
How does your brand like to explore the higher self for a greater cause or greater good?
14
Multiple question
By sharing knowledge and wisdom to enlighten people
By discovering new possibilities and pushing boundaries
By promoting purity and simplicity in life
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Archetypes
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Archetypes
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