A founder reading
A working diagnosis, in one session.
For founders who suspect their brand has drifted but aren’t yet ready for a full engagement. Ninety minutes with John-Luke, plus a short written reading of your brand’s character: the opportunity it answers, the drives and counterweight beneath it, and how it is expressed. The shortest path to a real answer.
A real reading, on a small footprint.
The full diagnostic is a multi-week studio engagement across the archetype method and the Brand Diagnostic. The Founder Reading is a focused version of the same instrument, sized for a single founder or leadership pair.
You bring the brand and the question. We bring the method. Ninety minutes is enough to build the character and read how it is expressed if we move with discipline, and it is the only format where the diagnosis arrives fast enough to be useful inside a single quarter.
Afterwards you receive a written summary diagnosis: where the archetype is expressed, where it is suppressed, where it has drifted into shadow, and the two or three operational moves that would close the gap. Built to be useful inside the company, not just on a slide.
Three steps, two weeks end to end.
A short brief.
You send a short written brief and links to your brand surface area. We use it to shape the session so we’re not learning your business in the call itself.
Ninety minutes, on Zoom.
We work the diagnostic together, question by question. You leave the call with the rough shape of the reading and a list of the questions worth living with for a few days.
The written diagnosis.
You receive a four to six page written reading of the brand across the method and the Brand Diagnostic, with concrete recommendations and the language to take into the next leadership conversation.
Who this is for, and who it isn’t.
It’s the right fit if…
- You suspect your brand has drifted, and you want a real answer before you invest in a longer engagement.
- You’re a founder, CMO, or head of brand and you can speak for the company without committee.
- You’ve done the free quiz and want a deeper reading than the archetype alone.
- You’re weighing a positioning, naming, or rebrand decision and want a diagnosis first.
It’s the wrong fit if…
- You need a finished brand identity, voice system, or campaign. This is diagnosis, not production.
- The decision needs to be made by a committee. The format depends on a single decisive voice in the room.
- You already know you want the full engagement. Talk to us for that directly.
- You’re shopping for the cheapest option. The diagnosis here is real, but it’s not entry-level pricing for that reason.
What you walk away with.
Founder Reading · Written summary
A four to six page diagnosis, written to be used.
The reading covers the character (the opportunity it answers, its drives and counterweight, and how it is expressed) and the Brand Diagnostic across the six domains, with examples drawn from your own brand and two or three operational recommendations. Written in plain prose, no consultant deliverables, no decks. The kind of document a founder would actually open six months later.
Book your reading
Ninety minutes, then a written diagnosis.
Pick a time on John-Luke’s calendar. We’ll send the brief and the intake form straight after you confirm.