A brand reading
Tiffany & Co..
Lover Desire encased in robin’s-egg blue.
The blue box is the brand. Tiffany sells diamonds; what it actually sells is the moment of being given a Tiffany blue box. The Lover archetype rendered as a single piece of color real estate, defended for nearly two centuries.
The five-layer reading.
- 01 Motivation
- Lover. Desire encased in robin’s-egg blue.
- 02 Mind
- ISFJ
- 03 Temperament
- Sanguine
- 04 Persuasion
- Ethos
- 05 Expression
- Expressed
Devoted, traditional, proudly slow. The argument is the box, not the diamond.
Famous spot
Breakfast at Tiffany’s product placement, 1961