A brand reading
M&M’s.
Jester Play as product.
The candy-shell M&M characters have been advertising the brand longer than most marketing executives have been alive. The Jester sustains by never breaking character.
The five-layer reading.
- 01 Motivation
- Jester. Play as product.
- 02 Mind
- ENFP
- 03 Temperament
- Sanguine
- 04 Persuasion
- Pathos
- 05 Expression
- Expressed
Mischievous, accessible, relentlessly cheerful. Argues by character continuity.
Famous spot
Spokescandies (multi-decade campaign)