A brand reading
Google.
Sage Knowledge as interface.
Google’s first product was a single text box. The Sage’s tell is restraint: do not show what you know, make it possible for the user to find what they need. The interface is the argument.
The five-layer reading.
- 01 Motivation
- Sage. Knowledge as interface.
- 02 Mind
- INTP
- 03 Temperament
- Phlegmatic
- 04 Persuasion
- Logos
- 05 Expression
- Expressed (intermittently suppressed)
Analytical, even-tempered, evidence-based. The Sage posture is increasingly under pressure as the company’s commercial layer overwhelms the original interface restraint.
Famous spot
Parisian Love, 2010 (Super Bowl)