An author’s note · JOHN LUKE STUDIO
John-Luke Laube.
Brand strategist. Developer of the Five Layer Diagnostic. A studio practice for companies at inflection points.
John-Luke is the founder of JOHN LUKE STUDIO and the author of the Five Layer Diagnostic, a brand methodology built on the inherited tradition of Carl Jung, Joseph Campbell, and Carol Pearson. His studio works with companies at inflection points to diagnose where their brand is coherent, where it has drifted into shadow, and what to do about it.
Before founding the studio, John-Luke led brand work at Havas and McCann on global accounts. His work for the American Cancer Society and JLL Real Estate has been recognized with multiple AAF Gold ADDYs.
The work I care most about is what happens after a brand wins an award: whether the company behind it actually operates the way the brand promises.
That question, asked across a decade of client work, is what produced the Five Layer Diagnostic. He studied brand strategy at Harvard and continues to teach and speak about brand strategy, archetypes, and the operational depth most brand work fails to reach.
Selected credits.
- Studio
- JOHN LUKE STUDIO · founder & principal
- Methodology
- The Five Layer Diagnostic · author
- Tradition
- After Jung, Campbell, Pearson
- Previously
- Brand strategy at Havas and McCann, on global accounts
- Selected work
- American Cancer Society · JLL Real Estate
- Recognition
- Multiple AAF Gold ADDY awards
- Education
- Brand strategy at Harvard
- Practice
- Teaching and speaking on brand strategy, archetypes, and operational depth
Three ways to work together.
Book a conversation.
One question, brought to a call. No slides, no sell. Most calls end with a clear answer on whether a diagnostic is the right next step.
Book it → Founder Reading · 90 minutesGet a written diagnosis.
A 90-minute working session plus a four-to-six page reading of your brand across all five layers. Turnaround in a week.
Read about the format → Full Diagnostic · By applicationApply for the engagement.
A multi-week studio engagement with the leadership team. Five-figure starting investment. Limited slots per quarter.
Apply →With thanks for reading. JL